The Critical Creature Cards were designed as part of my Master’s thesis, Media Re:Socialization, which explored how strategically designed media can contribute to social change movements. The Critical Creature Cards are a series of flashcards that serve as a prompt to help parents start difficult conversations about race and racism with their young children. The card series covers everything from why we have different skin colors to police profiling and even white privilege, and each box sets includes finger puppets to increase interactivity and education literature for parents regarding early age bias and the importance of talking about race.
My Roles: User-Experience Designer / Design Researcher / Social Innovation Strategist / Illustrator / Author
The Problem: While most parents don’t want their children to be racially prejudiced, studies show that over half of parents are afraid or embarrassed to talk with their children about race. That number increases to 75% when looking at white parents. We set out to create something that would be engaging for children while helping parents feel comfortable and informed when approaching the topics of race and racism with their young children.
The Results: We are currently developing an Indiegogo campaign and looking for project partners to make Critical Creature Cards a reality. Stay tuned!
Parson the New School | Spring 2015 with Rachael Fried