The “Third World” Trope

While effective media campaigns can raise awareness of issues on a global scale, the fear of falling into the “Sally Struthers” trope of dehumanizing your subjects is always a dangerous possibility, especially in the context on international work. Advocacy media that focuses too heavily on the direness of human circumstances often objectifies the people it intends to help in a way that is not only demeaning, but perpetuates harmful stereotypes that shape global perceptions. These misconceptions, along with the entire construction of the “third world” label, only serve to sustain Eurocentric hegemony and international class divides.