POP CULTURALLY PRO SOCIAL

Popular culture is a very funny thing. It is not like some all-power authority figure tells the masses that Justin Bieber is no longer dreamy, or that Jennifer Lawrence is America’s new snarky sweetheart. It just kind of happens—unless you believe that Beyoncé, Ryan Gosling, and Neil Patrick Harris are secretly puppet mastering the American population. Pop cultural trends and mindsets manifest and dissipate almost exclusively from the unprovoked will of the populous, defined by no one, confirmed by everyone. In fancy Transdisciplinary Design lingo we call this “emergence.”