As part of Nazdeek’s ongoing push to increase the minimum wage for tea plantation workers in Assam, India, we created a series of leaflets that were distributed among the Assam community to raise awareness and provoke action toward a livable wage. All graphics were printed in English and Assamese.
My Roles: Infographic Designer / Copy Editor
The Problem: The pre-existing literature created as part of the campaign was full of technical legal jargon with no visual elements. As such, the flyers were ineffective at inspiring change or rallying the community because the content was difficult to understand and not engaging. I worked to design a simple but impactful leaflet that could be better understood by the community we were working to serve.
The Result: Activists on the ground in Assam reported that the re-designed leaflets were much more effective, even claiming that some plantation workers took the leaflets to plantation management to argue for a wage increase. In January of 2015, the minimum wage was increased from 94 Rs/day to 115 Rs/day, but Nazdeek is continuing to push for higher wages for plantation workers.