joe wheeler.

I am a UX designer specializing in interactive storytelling and digital products. I leverage human-centered design to help journalists, filmmakers, nonprofits and brands tell stories that matter in new and engaging ways.

 

CURRENT POSITION
UX / Service Designer at MSK

LOCATION
New York

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As a freelancer I am constantly putting on different hats and filling different roles (which is something I love about freelance). That said, there are three main categories that my work tends to fall into:

DIGITAL PRODUCT DESIGN
From initial concept to pixel-perfect final product, I design digital tools including websites, apps, data dashboards, and a couple chatbots.

Capacities / Methodologies:

  • User Research
  • Wireframing
  • Prototyping & User Testing
  • UX Writing & Conversational UI

INNOVATION STRATEGY
I work collaboratively with clients to breakdown complex problems and envision new products and/or services that can strategically address those problems.

Capacities / Methodologies:

    • Design-thinking Frameworks
    • Workshop Design & Facilitation
    • Service Diagraming / Blueprints

    VISUAL COMMUNICATION
    I use my background in traditional design to convey information visually and tell stories in engaging and understandable ways.

    Capacities / Methodologies:

      • Infographics
      • Data Visualization
      • Illustration

      Employment

      UX / SERVICE DESIGNER, MSK CANCER CENTER
      I am working as part of the Design and Innovation Group at MSK which involves collaboration with different groups throughout the hospital including clinicians, patients and caregivers, to breakdown complex problems, find opportunities for interventions, design new solutions, and ultimately improve the patient experience at MSK.

      UX / UI DESIGNER, Global Citizen
      As part of the product team, I worked to improve Global Citizen's online and off-line user experience. This included designing mock-ups for web and mobile, collaborating with front-end and back-end developers to build out solutions, and developing strategies for new products, features, and events.

      UX / UI DESIGNER, Murmur Co.
      I worked with the Murmur team to conceptualize and develop desktop and mobile storytelling platforms. I created site maps, wireframes, and finalized digital mock-ups, as well as graphic elements and data visualization designs for our projects.

      DESIGN FACILITATOR, Magnum Foundation
      As part of Magnum’s Photography Expanded initiative, I facilitated collaborations between photographers, journalists, and other media makers, leading the creative direction of multiple interactive narratives and challenging photojournalists to plan their impact through user-centered thinking.

      Achievements

      FIRST PRIZE IN IMMERSIVE STORYTELLING
      World Press Photo's 2017 Digital Storytelling Contest
      For THE DIG with The Skin Deep & Murmur

      IMPACT AFRICA GRANT WINNER
      Investigative Data-journalism Grant
      For What Went Wrong?

      ADVISOR
      International Center for Advocates Against Discrimination (ICAAD)
      Transdisciplinary Advisory Committee

      "LOOK DIFFERENT CHALLENGE" WINNER
      MTV’s Look Different Campaign
      For LookDeeper.org


      Education

      MASTERS OF FINE ARTS in Transdisciplinary Design
      Parsons, The New School for Design
      School of Design Strategies

      BACHELORS OF ARTS in Architecture
      Washington University in St. Louis
      Sam Fox School of Design & Visual Arts
      Second Major in Religious Studies | Magna Cum Laude